needls. vs. Pencil
A side-by-side comparison based on G2 review data.
| Metric | needls. | Pencil |
|---|---|---|
| Overall rating | 3.4 | 4.7 |
| Review count | 49 | 16 |
| Ease of use | 8.4 | 9.0 |
| Ease of setup | 7.7 | 9.2 |
| Quality of support | 7.5 | 9.9 |
| Meets requirements | 7.1 | 9.1 |
| NPS | 27.083333 | 81.25 |
| Small Business | 93.9% | 75.0% |
| Mid-Market | 4.1% | 18.8% |
| Enterprise | 2.0% | 6.3% |
| Total page views | 26 | 374 |
| Total LLM citations | 6 | 8,890 |
needls.
Needls. is the easiest and most effective way to advertise on Facebook and Instagram. Using Data Science and Artificial Intelligence, needls is able to create, target and optimize advertising campaigns automatically, 24/7. We took intuitiveness from the best advertising platforms, the brains from the brightest ad agency minds and created a "done-for-you" platform that automates social media advertising for your business!
Pencil
Pencil is the enterprise agentic marketing OS. It is the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off.
- AI Technology