G2 Vendor Directory

Moz Pro vs. SpyFu

A side-by-side comparison based on G2 review data.

MetricMoz Pro

by Moz

SpyFu

by SpyFu

Overall rating4.34.6
Review count608519
Ease of use8.89.0
Ease of setup9.09.3
Quality of support8.89.2
Meets requirements8.79.1
NPS52.60504274.455446
Small Business58.4%73.3%
Mid-Market33.3%20.7%
Enterprise8.3%6.0%
Total page views699676
Total LLM citations22,77612,195

Moz Pro

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent.

Pros

  • User-Friendly
  • Keyword Research
  • Data Accuracy
  • Intuitive
  • Ease of Use
  • Detailed Reporting

SpyFu

SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? * Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. * Shows every keyword your competitors rank for—both paid and organic. * Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. *Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing.

Pros

  • Competitor Analysis
  • Competitor Research
  • Keyword Research
  • Ease of Use
  • Affordable
  • Keyword Ranking