G2 Vendor Directory

Moz Pro vs. Ahrefs

A side-by-side comparison based on G2 review data.

MetricMoz Pro

by Moz

Ahrefs

by Ahrefs

Overall rating4.34.5
Review count608722
Ease of use8.89.0
Ease of setup9.09.2
Quality of support8.88.6
Meets requirements8.79.1
NPS52.60504272.525849
Small Business58.4%63.8%
Mid-Market33.3%31.0%
Enterprise8.3%5.2%
Total page views6993,411
Total LLM citations22,77687,962

Moz Pro

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent.

Pros

  • User-Friendly
  • Keyword Research
  • Data Accuracy
  • Intuitive
  • Ease of Use
  • Detailed Reporting

Ahrefs

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share.

Pros

  • Ease of Use
  • Keyword Research
  • Features
  • SEO Optimization
  • Backlink Analysis
  • Competitor Analysis