G2 Vendor Directory

Moloco vs. The Trade Desk

A side-by-side comparison based on G2 review data.

MetricMoloco

by Moloco, Inc

The Trade Desk

by The Trade Desk

Overall rating4.34.4
Review count15191
Ease of use8.18.4
Ease of setup7.98.5
Quality of support8.69.0
Meets requirements8.68.8
NPS5054.347826
Small Business33.3%33.2%
Mid-Market53.3%43.3%
Enterprise13.3%23.5%
Total page views3531,839
Total LLM citations2,13018,229

Moloco

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. * Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models.

Pros

  • User Interface
  • Account Management
  • Easy Integrations
  • Simple
  • Integrations
  • Time Management

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second.

Pros

  • Features
  • Ease of Use
  • Audience Targeting
  • Targeting
  • Customer Support
  • Campaign Management