G2 Vendor Directory

Moloco vs. Google Marketing Platform

A side-by-side comparison based on G2 review data.

MetricMoloco

by Moloco, Inc

Google Marketing Platform

by Google

Overall rating4.34.1
Review count15300
Ease of use8.18.2
Ease of setup7.97.7
Quality of support8.67.3
Meets requirements8.68.7
NPS5032.851986
Small Business33.3%25.8%
Mid-Market53.3%47.1%
Enterprise13.3%27.1%
Total page views353432
Total LLM citations2,1301,936

Moloco

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. * Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models.

Pros

  • User Interface
  • Account Management
  • Easy Integrations
  • Simple
  • Integrations
  • Time Management

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Pros

  • Features
  • Campaign Management
  • Performance Results
  • Ease of Use
  • Efficiency
  • ROI Improvement