G2 Vendor Directory

Modash vs. Sprout Social Influencer Marketing

A side-by-side comparison based on G2 review data.

MetricModash

by Modash.io

Sprout Social Influencer Marketing

by Sprout Social

Overall rating4.84.3
Review count20414
Ease of use9.58.6
Ease of setup9.78.6
Quality of support9.88.7
Meets requirements9.38.4
NPS9544.938272
Small Business60.0%39.9%
Mid-Market25.0%45.2%
Enterprise15.0%14.9%
Total page views6191,127
Total LLM citations17,64115,612

Modash

Modash is the influencer marketing platform that powers end-to-end creator partnerships for brands on Shopify. With eyes on 380+ million social profiles (yea, you read that right), in-house teams find perfect influencers and creators, send outreach, negotiate deals, pay out affiliates, and collect content – all in one place. No spreadsheet chaos. No scattered workflows. No more wondering if that creator with the perfect aesthetic actually delivers results.

Pros

  • Ease of Use
  • Influencer Management
  • Software Updates
  • User Interface
  • Campaign Management
  • Intuitive

Sprout Social Influencer Marketing

Sprout Social Influencer Marketing is a comprehensive software solution designed to assist brands and agencies in activating influencer programs on a large scale, utilizing data-driven insights. This platform encompasses every phase of the influencer marketing lifecycle, from initial research and strategy formulation to creator discovery, vetting, campaign activation, management, and performance measurement. By providing a streamlined workflow, Sprout Social enables teams to transition from isolated campaigns to sustainable, insight-driven programs that yield measurable results.

Pros

  • Influencer Management
  • Influencer Discovery
  • Ease of Use
  • Campaign Management
  • Analytics
  • Detailed Information