Mintel vs. Kantar Media
A side-by-side comparison based on G2 review data.
| Metric | Mintel | Kantar Media |
|---|---|---|
| Overall rating | 4.5 | 3.8 |
| Review count | 35 | 33 |
| Ease of use | 10.0 | 8.4 |
| Ease of setup | 0.0 | 8.6 |
| Quality of support | 10.0 | 8.0 |
| Meets requirements | 8.6 | 8.6 |
| NPS | 60 | 9.375 |
| Small Business | 31.4% | 27.3% |
| Mid-Market | 40.0% | 21.2% |
| Enterprise | 28.6% | 51.5% |
| Total page views | 383 | 330 |
| Total LLM citations | 3,686 | 1,485 |
Mintel
As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead. With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future. Next starts here.
Kantar Media
Global leader in providing data and insights for leading advertisers, brand owners and agencies.