G2 Vendor Directory

Microsoft Purview Data Governance vs. Yext

A side-by-side comparison based on G2 review data.

MetricMicrosoft Purview Data Governance

by Microsoft

Yext

by Yext

Overall rating4.74.4
Review count181,124
Ease of use8.88.7
Ease of setup8.18.6
Quality of support8.78.7
Meets requirements8.88.9
NPS77.77777857.470211
Small Business33.3%29.7%
Mid-Market16.7%31.4%
Enterprise50.0%38.9%
Total page views2573,529
Total LLM citations1,32028,858

Microsoft Purview Data Governance

Microsoft Purview is a unified data governance service that helps you manage and govern your on-premises, multicloud, and software-as-a-service (SaaS) data. Easily create a holistic, up-to-date map of your data landscape with automated data discovery, sensitive data classification, and end-to-end data lineage. Empower data consumers to find valuable, trustworthy data.

Pros

  • Helpful

Yext

Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform.

Pros

  • Ease of Use
  • Helpful
  • Centralized Management
  • Customer Support
  • Features
  • Review Management