G2 Vendor Directory

Microsoft Power BI Embedded vs. Looker

A side-by-side comparison based on G2 review data.

MetricMicrosoft Power BI Embedded

by Microsoft

Looker

by Google

Overall rating4.44.4
Review count1091,653
Ease of use8.58.5
Ease of setup8.38.5
Quality of support8.78.8
Meets requirements9.18.9
NPS65.0943458.653241
Small Business23.9%19.6%
Mid-Market40.4%60.3%
Enterprise35.8%20.1%
Total page views2292,894
Total LLM citations1,67814,147

Microsoft Power BI Embedded

Power BI Embedded provides a simple and straightforward way to bring visual analytics into your app instead of building it yourself. It simplifies Power BI capabilities by helping you quickly add stunning visuals, reports, and dashboards. Similar to apps built on Microsoft Azure use services like Machine Learning and IoT. By enabling easy-to-navigate data exploration in your solutions, allow your customers to make quick, informed decisions in context. The Power BI product suite allows you to author, publish, share, and embed visual interactive reports and dashboards.

Pros

  • Ease of Use
  • Data Visualization
  • Business Improvement
  • Ease of Understanding
  • Reporting
  • Learning Efficiency

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Pros

  • Ease of Use
  • Insights
  • Easy Integrations
  • Integrations
  • Data Visualization
  • Analytics