G2 Vendor Directory

Microsoft Power BI Embedded vs. IBM Cognos Analytics

A side-by-side comparison based on G2 review data.

MetricMicrosoft Power BI Embedded

by Microsoft

IBM Cognos Analytics

by IBM

Overall rating4.44.1
Review count109511
Ease of use8.57.9
Ease of setup8.37.7
Quality of support8.77.9
Meets requirements9.18.5
NPS65.0943436.425339
Small Business23.9%16.8%
Mid-Market40.4%26.1%
Enterprise35.8%57.1%
Total page views2291,685
Total LLM citations1,6786,704

Microsoft Power BI Embedded

Power BI Embedded provides a simple and straightforward way to bring visual analytics into your app instead of building it yourself. It simplifies Power BI capabilities by helping you quickly add stunning visuals, reports, and dashboards. Similar to apps built on Microsoft Azure use services like Machine Learning and IoT. By enabling easy-to-navigate data exploration in your solutions, allow your customers to make quick, informed decisions in context. The Power BI product suite allows you to author, publish, share, and embed visual interactive reports and dashboards.

Pros

  • Ease of Use
  • Data Visualization
  • Business Improvement
  • Ease of Understanding
  • Reporting
  • Learning Efficiency

IBM Cognos Analytics

IBM Cognos Analytics is a business intelligence and analytics solution that uses agentic AI to help teams transform trusted data into actionable insights, build governed analytical applications, and make better decisions. Teams can explore data, monitor KPIs, analyze performance, forecast trends, and share insights across the business. The solution is built for business leaders, analysts, report authors, IT teams, and data governance teams that need governed reporting, self-service analytics, data modeling, and flexible deployment options.

Pros

  • Ease of Use
  • Report Generation
  • Analytics
  • Data Visualization
  • Dashboard Management
  • Dashboard Customization