G2 Vendor Directory

Microsoft Clarity vs. Zuko Analytics

A side-by-side comparison based on G2 review data.

MetricMicrosoft Clarity

by Microsoft

Zuko Analytics

by Formisimo

Overall rating4.54.7
Review count5520
Ease of use9.38.9
Ease of setup9.69.3
Quality of support8.29.6
Meets requirements9.09.0
NPS72.72727384.210526
Small Business64.8%50.0%
Mid-Market25.9%30.0%
Enterprise9.3%20.0%
Total page views1,05890
Total LLM citations7,45396

Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and powerful user insights you will be able to get a deep understanding of user behavior on your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity.

Pros

  • Recording
  • Session Recordings
  • Insights
  • Ease of Use
  • User Behavior Tracking
  • Usability

Zuko Analytics

Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform.

Pros

  • Ease of Use
  • Customer Support
  • Analytics
  • Features
  • Easy Setup
  • Insights