Microsoft Clarity vs. TWIPLA

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and powerful user insights you will be able to get a deep understanding of user behavior on your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity.

TWIPLA is a website analytics platform that helps marketing, product and eCommerce teams understand visitor behavior and act on it. It combines web analytics, heatmaps, session recordings, funnels, surveys and AI recommendations in one tool, with one installation, and works without cookies or consent banners. Most analytics show you what happened. TWIPLA tells you what to do about it. The thirteen tools are organized in four stages, so every number leads to an explanation and every explanation leads to an action.