G2 Vendor Directory

Microsoft Advertising vs. Semrush

A side-by-side comparison based on G2 review data.

MetricMicrosoft Advertising

by Microsoft

Semrush

by Adobe

Overall rating4.34.4
Review count134,293
Ease of use9.18.5
Ease of setup9.08.8
Quality of support8.08.7
Meets requirements8.28.9
NPS53.84615464.381271
Small Business30.8%64.4%
Mid-Market61.5%29.1%
Enterprise7.7%6.5%
Total page views11213,335
Total LLM citations157122,903

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros

    Semrush

    Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

    Pros

    • Features
    • Ease of Use
    • Keyword Research
    • Helpful
    • SEO Optimization
    • SEO Tools