Microsoft Advertising vs. Innovid
A side-by-side comparison based on G2 review data.
| Metric | Microsoft Advertising | Innovid |
|---|---|---|
| Overall rating | 4.3 | 4.1 |
| Review count | 13 | 384 |
| Ease of use | 9.1 | 8.2 |
| Ease of setup | 9.0 | 8.3 |
| Quality of support | 8.0 | 9.1 |
| Meets requirements | 8.2 | 8.5 |
| NPS | 53.846154 | 39.841689 |
| Small Business | 30.8% | 16.0% |
| Mid-Market | 61.5% | 42.1% |
| Enterprise | 7.7% | 41.9% |
| Total page views | 112 | 750 |
| Total LLM citations | 157 | 4,082 |
Microsoft Advertising
Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.
Innovid
Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.
- Ease of Use
- User Interface
- Campaign Management
- Ad Management
- Intuitive
- Features