Microsoft Advertising vs. AdRoll ABM (Formerly RollWorks)
A side-by-side comparison based on G2 review data.
| Metric | Microsoft Advertising | AdRoll ABM (Formerly RollWorks) |
|---|---|---|
| Overall rating | 4.3 | 4.3 |
| Review count | 13 | 660 |
| Ease of use | 9.1 | 8.7 |
| Ease of setup | 9.0 | 8.6 |
| Quality of support | 8.0 | 9.1 |
| Meets requirements | 8.2 | 8.6 |
| NPS | 53.846154 | 49.467275 |
| Small Business | 30.8% | 27.4% |
| Mid-Market | 61.5% | 57.9% |
| Enterprise | 7.7% | 14.7% |
| Total page views | 112 | 1,457 |
| Total LLM citations | 157 | 9,026 |
Microsoft Advertising
Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.
AdRoll ABM (Formerly RollWorks)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.
- Ease of Use
- Audience Targeting
- Targeting
- Intent Data
- Customer Support
- Helpful