G2 Vendor Directory

Microsoft Advertising vs. AdRoll

A side-by-side comparison based on G2 review data.

MetricMicrosoft Advertising

by Microsoft

AdRoll

by NextRoll

Overall rating4.34.1
Review count13807
Ease of use9.18.5
Ease of setup9.08.6
Quality of support8.08.3
Meets requirements8.28.5
NPS53.84615436.989796
Small Business30.8%56.7%
Mid-Market61.5%35.5%
Enterprise7.7%7.8%
Total page views1122,729
Total LLM citations15712,393

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros

    AdRoll

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

    Pros

    • Ease of Use
    • Ad Management
    • Campaign Management
    • Easy Setup
    • Customer Support
    • Targeting