G2 Vendor Directory

Microsoft Advertising vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricMicrosoft Advertising

by Microsoft

ActiveCampaign

by ActiveCampaign

Overall rating4.34.4
Review count1314,827
Ease of use9.18.5
Ease of setup9.08.3
Quality of support8.08.7
Meets requirements8.28.9
NPS53.84615463.188467
Small Business30.8%92.0%
Mid-Market61.5%7.1%
Enterprise7.7%0.9%
Total page views11212,380
Total LLM citations157171,147

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros

    ActiveCampaign

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

    Pros

    • Ease of Use
    • Automation
    • Automations
    • Automation Features
    • Features
    • Email Marketing