G2 Vendor Directory

Microsoft Entra External ID vs. SAP Customer Identity and Access Management

A side-by-side comparison based on G2 review data.

MetricMicrosoft Entra External ID

by Microsoft

SAP Customer Identity and Access Management

by SAP

Overall rating4.24.1
Review count2730
Ease of use8.38.6
Ease of setup8.77.3
Quality of support8.48.7
Meets requirements8.98.7
NPS4037.931034
Small Business40.7%20.0%
Mid-Market37.0%33.3%
Enterprise22.2%46.7%
Total page views194178
Total LLM citations459188

Microsoft Entra External ID

Secure and manage customer and partner identities beyond your organization.

Pros

    SAP Customer Identity and Access Management

    SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale.

    Pros

    • Customer Support
    • Helpful
    • Ease of Use
    • Learning
    • Tools
    • Security Protection