G2 Vendor Directory

Microsoft Entra External ID vs. Amazon Cognito

A side-by-side comparison based on G2 review data.

MetricMicrosoft Entra External ID

by Microsoft

Amazon Cognito

by Amazon Web Services (AWS)

Overall rating4.24.1
Review count2747
Ease of use8.38.4
Ease of setup8.78.7
Quality of support8.47.8
Meets requirements8.98.8
NPS4045.652174
Small Business40.7%50.0%
Mid-Market37.0%21.7%
Enterprise22.2%28.3%
Total page views194228
Total LLM citations459880

Microsoft Entra External ID

Secure and manage customer and partner identities beyond your organization.

Pros

    Amazon Cognito

    Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC.

    Pros

    • Customization
    • Automation
    • Customization Options
    • Authentication
    • Security Protection
    • API Integration