Azure Cognitive Search vs. Guru

Microsoft Bing for Commerce is a new enterprise product search, personalization and product recommendation solution designed for large-scale retailers. It offers an AI-driven product search solution that gives retailers the power to meet today’s shopper expectations and grow revenue. With relevant search results, personalized suggestions, and visual search informed by the breadth and depth of Bing intelligence, retailers will have a world class search experience to convert shoppers into buyers, all while maintaining control and transparency over their data.

Guru is the AI Source of Truth for your company—an AI knowledge platform that connects everything your teams know, makes it accessible everywhere you work, and keeps it accurate automatically. Guru unifies your company’s apps, chats, and docs into one governed knowledge layer, delivering cited, permission-aware answers, chat, and research across Slack, Teams, your browser, or even other AIs like ChatGPT and Claude. Every answer is grounded in verified knowledge, with built-in verification and lineage to ensure trust, compliance, and confidence at scale. Connect your knowledge.