MGID vs. Viant Technology
A side-by-side comparison based on G2 review data.
| Metric | MGID | Viant Technology |
|---|---|---|
| Overall rating | 4.1 | 4.2 |
| Review count | 11 | 311 |
| Ease of use | 9.4 | 8.2 |
| Ease of setup | 10.0 | 8.3 |
| Quality of support | 9.1 | 9.1 |
| Meets requirements | 9.1 | 8.4 |
| NPS | 45.454545 | 38.709677 |
| Small Business | 72.7% | 38.9% |
| Mid-Market | 27.3% | 40.8% |
| Enterprise | 0.0% | 20.3% |
| Total page views | 171 | 537 |
| Total LLM citations | 544 | 3,735 |
MGID
MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic.
- Customer Support
- Ease of Use
- Helpful
- Navigation Ease
- Results
- Results Performance
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management