G2 Vendor Directory

MGID vs. illumin

A side-by-side comparison based on G2 review data.

MetricMGID

by MGID

illumin

by illumin

Overall rating4.14.3
Review count11157
Ease of use9.48.3
Ease of setup10.08.3
Quality of support9.19.2
Meets requirements9.18.4
NPS45.45454550
Small Business72.7%60.7%
Mid-Market27.3%30.0%
Enterprise0.0%9.3%
Total page views1711,010
Total LLM citations5442,294

MGID

MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Navigation Ease
  • Results
  • Results Performance

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease