MGID vs. AdRoll ABM (Formerly RollWorks)
A side-by-side comparison based on G2 review data.
| Metric | MGID | AdRoll ABM (Formerly RollWorks) |
|---|---|---|
| Overall rating | 4.1 | 4.3 |
| Review count | 11 | 660 |
| Ease of use | 9.4 | 8.7 |
| Ease of setup | 10.0 | 8.6 |
| Quality of support | 9.1 | 9.1 |
| Meets requirements | 9.1 | 8.6 |
| NPS | 45.454545 | 49.467275 |
| Small Business | 72.7% | 27.4% |
| Mid-Market | 27.3% | 57.9% |
| Enterprise | 0.0% | 14.7% |
| Total page views | 171 | 1,457 |
| Total LLM citations | 544 | 9,026 |
MGID
MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic.
- Customer Support
- Ease of Use
- Helpful
- Navigation Ease
- Results
- Results Performance
AdRoll ABM (Formerly RollWorks)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.
- Ease of Use
- Audience Targeting
- Targeting
- Intent Data
- Customer Support
- Helpful