G2 Vendor Directory

MGID vs. AdRoll

A side-by-side comparison based on G2 review data.

MetricMGID

by MGID

AdRoll

by NextRoll

Overall rating4.14.1
Review count11807
Ease of use9.48.5
Ease of setup10.08.6
Quality of support9.18.3
Meets requirements9.18.5
NPS45.45454536.989796
Small Business72.7%56.7%
Mid-Market27.3%35.5%
Enterprise0.0%7.8%
Total page views1712,729
Total LLM citations54412,393

MGID

MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Navigation Ease
  • Results
  • Results Performance

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting