G2 Vendor Directory

mFilterIt vs. Singular

A side-by-side comparison based on G2 review data.

MetricmFilterIt

by mFilterIt

Singular

by Singular

Overall rating4.44.6
Review count40529
Ease of use8.78.9
Ease of setup8.98.6
Quality of support9.39.5
Meets requirements8.49.0
NPS56.41025671.290944
Small Business22.5%27.1%
Mid-Market52.5%53.1%
Enterprise25.0%19.8%
Total page views4311,196
Total LLM citations1,1748,882

mFilterIt

mFilterIt is a comprehensive ad fraud prevention solution designed to help brands and advertisers safeguard their digital advertising investments from the increasing prevalence of ad fraud. This managed service offers full-funnel validation and source-level transparency, enabling users to identify and eliminate wasted ad spend while enhancing overall campaign performance.

Pros

  • Fraud Detection
  • Insights
  • Customer Support
  • Reliability
  • Reporting
  • Real-time Detection

Singular

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Features
  • Reporting
  • Analytics