G2 Vendor Directory

mFilterIt

by mFilterIt

40

Reviews

4.4

Star rating

#9

Rank in Click Fraud

Pros and cons

Pros

  • Fraud Detection
  • Insights
  • Customer Support
  • Reliability
  • Reporting
  • Real-time Detection

Cons

  • Fraud Management
  • Poor Interface Design
  • Dashboard Issues
  • Poor Usability
  • Limited Features
  • Expensive

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for mFilterIt.

Page views and citations · mFilterIt

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from mFilterIt.

Key stats

—

56

Mid-Market

3

Adoption by company size

SegmentShare of reviews
Small Business22.5%
Mid-Market52.5%
Enterprise25.0%

Quarterly history

QuarterReviewsStar rating
2025 Q2184.6
2026 Q354.1

Satisfaction ratings

Ease of Use8.7
Ease of Setup8.9
Quality of Support9.3
Meets Requirements8.4

What reviewers say

Mfilter Blocks Junk Installs and Delivers Deep Fraud Insights

5.0

“Mfilter is an amazing tool. They helped us block crores of junk installs and identified lakhs of users to get into Zepto. They also provide detailed insights into different types of fraud, which helps the brand scale while protecting its reputation. Mfilter’s tools have helped us”

Senior Manager - Digital marketing

Powerful Tool for Ad Fraud Detection, But Needs Smoother Onboarding & UX

4.0

“Robust ad fraud detection and transparency tools Real-time analytics and deep insights into media spends Helpful customer success team that explains metrics well Comprehensive dashboard once you understand it”

Manager

A Game-Changer in Digital Ad Transparency

5.0

“What I like best about mFilterIt is its comprehensive and real-time ad fraud detection capabilities. The platform offers deep insights into traffic quality and helps ensure that our digital campaigns reach genuine users, which significantly boosts ROI. Its intuitive dashboard and”

Marketing Manager