mFilterIt vs. Lunio
A side-by-side comparison based on G2 review data.
| Metric | mFilterIt | Lunio |
|---|---|---|
| Overall rating | 4.4 | 4.6 |
| Review count | 40 | 148 |
| Ease of use | 8.7 | 9.2 |
| Ease of setup | 8.9 | 9.2 |
| Quality of support | 9.3 | 9.1 |
| Meets requirements | 8.4 | 9.0 |
| NPS | 56.410256 | 70.138889 |
| Small Business | 22.5% | 54.4% |
| Mid-Market | 52.5% | 42.2% |
| Enterprise | 25.0% | 3.4% |
| Total page views | 431 | 305 |
| Total LLM citations | 1,174 | 3,410 |
mFilterIt
mFilterIt is a comprehensive ad fraud prevention solution designed to help brands and advertisers safeguard their digital advertising investments from the increasing prevalence of ad fraud. This managed service offers full-funnel validation and source-level transparency, enabling users to identify and eliminate wasted ad spend while enhancing overall campaign performance.
- Fraud Detection
- Insights
- Customer Support
- Reliability
- Reporting
- Real-time Detection
Lunio
Lunio is a click verification and invalid traffic detection platform built for performance marketers who want to maximize the impact of their paid media campaigns. Advertising platforms don’t filter out all fake or unconvertible traffic — which means budgets often get wasted on clicks from bots, fraudsters, and users who were never going to convert. Lunio solves this problem by detecting invalid traffic in real time and helping marketers protect their campaigns from waste.
- Ease of Use
- Protection
- Customer Support
- Helpful
- Easy Setup
- Dashboard Usability