G2 Vendor Directory

mFilterIt vs. ClickGUARD

A side-by-side comparison based on G2 review data.

MetricmFilterIt

by mFilterIt

ClickGUARD

by ClickGUARD

Overall rating4.44.7
Review count4030
Ease of use8.79.1
Ease of setup8.98.9
Quality of support9.39.3
Meets requirements8.49.5
NPS56.41025682.142857
Small Business22.5%73.3%
Mid-Market52.5%26.7%
Enterprise25.0%0.0%
Total page views431187
Total LLM citations1,1741,311

mFilterIt

mFilterIt is a comprehensive ad fraud prevention solution designed to help brands and advertisers safeguard their digital advertising investments from the increasing prevalence of ad fraud. This managed service offers full-funnel validation and source-level transparency, enabling users to identify and eliminate wasted ad spend while enhancing overall campaign performance.

Pros

  • Fraud Detection
  • Insights
  • Customer Support
  • Reliability
  • Reporting
  • Real-time Detection

ClickGUARD

Since 2016, ClickGuard’s click fraud protection has helped over 3,100 companies safeguard $220M+ in ad spend, with an industry-leading 99.8% fraud detection accuracy and an average 30% boost in ROI after adoption. ClickGuard works across Google Ads, Microsoft Ads, and Meta Ads and is trusted by marketers who need both protection and performance. ClickGuard adapts to how you work. Prefer full automation? Want to set your own rules? You can do both.

Pros