G2 Vendor Directory

Innovid vs. Unity Ads

A side-by-side comparison based on G2 review data.

MetricInnovid

by Mediaocean

Unity Ads

by Unity

Overall rating4.14.3
Review count38461
Ease of use8.29.1
Ease of setup8.39.0
Quality of support9.18.7
Meets requirements8.59.0
NPS39.84168959.016393
Small Business16.0%63.9%
Mid-Market42.1%27.9%
Enterprise41.9%8.2%
Total page views750181
Total LLM citations4,082828

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Pros

  • Ease of Use
  • User Interface
  • Campaign Management
  • Ad Management
  • Intuitive
  • Features

Unity Ads

Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

Pros