G2 Vendor Directory

Innovid vs. Opti Digital

A side-by-side comparison based on G2 review data.

MetricInnovid

by Mediaocean

Opti Digital

by Opti Digital

Overall rating4.14.5
Review count38441
Ease of use8.29.0
Ease of setup8.39.1
Quality of support9.19.4
Meets requirements8.58.8
NPS39.84168967.5
Small Business16.0%56.1%
Mid-Market42.1%41.5%
Enterprise41.9%2.4%
Total page views750474
Total LLM citations4,082693

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Pros

  • Ease of Use
  • User Interface
  • Campaign Management
  • Ad Management
  • Intuitive
  • Features

Opti Digital

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike.

Pros