G2 Vendor Directory

Innovid vs. EX.CO

A side-by-side comparison based on G2 review data.

MetricInnovid

by Mediaocean

EX.CO

by EX.CO

Overall rating4.14.3
Review count38425
Ease of use8.28.6
Ease of setup8.38.3
Quality of support9.18.5
Meets requirements8.58.7
NPS39.84168943.478261
Small Business16.0%39.1%
Mid-Market42.1%43.5%
Enterprise41.9%17.4%
Total page views750277
Total LLM citations4,082334

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Pros

  • Ease of Use
  • User Interface
  • Campaign Management
  • Ad Management
  • Intuitive
  • Features

EX.CO

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video.

Pros

  • Customer Support
  • Customer Satisfaction
  • Business Growth
  • Platform Capabilities
  • Ease of Use
  • Team Helpfulness