MediaMath by Infillion vs. Adobe Audience Manager
A side-by-side comparison based on G2 review data.
| Metric | MediaMath by Infillion | Adobe Audience Manager |
|---|---|---|
| Overall rating | 3.9 | 4.0 |
| Review count | 126 | 28 |
| Ease of use | 7.8 | 7.9 |
| Ease of setup | 7.8 | 7.8 |
| Quality of support | 8.3 | 7.9 |
| Meets requirements | 8.0 | 8.5 |
| NPS | 16.101695 | 32 |
| Small Business | 25.0% | 21.4% |
| Mid-Market | 51.6% | 10.7% |
| Enterprise | 23.4% | 67.9% |
| Total page views | 363 | 130 |
| Total LLM citations | 2,673 | 431 |
MediaMath by Infillion
MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions.
- Budget Management
- Transparency
- Advertising Management
- Value
- Low Costs
- Features
Adobe Audience Manager
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.