G2 Vendor Directory

Medallia Digital Experience Analytics (DXA) vs. Heatmap

A side-by-side comparison based on G2 review data.

MetricMedallia Digital Experience Analytics (DXA)

by Medallia

Heatmap

by HeatMap

Overall rating4.44.8
Review count3643
Ease of use8.29.6
Ease of setup8.19.9
Quality of support8.89.7
Meets requirements8.19.6
NPS55.88235390.697674
Small Business13.9%65.1%
Mid-Market36.1%30.2%
Enterprise50.0%4.7%
Total page views267366
Total LLM citations6641,284

Medallia Digital Experience Analytics (DXA)

Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact.

Pros

  • Platform Quality
  • Filtering Options
  • Session Replay
  • User Journey
  • User Behavior Tracking
  • Communication

Heatmap

Heatmap is the premier on-site behavioral analytics platform for ecommerce. It uniquely links user behavior to revenue, showing brands exactly where they're losing or making money and how to optimize for maximum profit.

Pros

  • Heatmaps
  • Ease of Use
  • Customer Support
  • Recording
  • Easy Setup
  • Session Replay