Matomo vs. Similarweb
A side-by-side comparison based on G2 review data.
| Metric | Matomo | Similarweb |
|---|---|---|
| Overall rating | 4.2 | 4.4 |
| Review count | 96 | 1,243 |
| Ease of use | 8.3 | 8.8 |
| Ease of setup | 8.0 | 8.9 |
| Quality of support | 8.0 | 8.9 |
| Meets requirements | 8.7 | 8.7 |
| NPS | 44.086022 | 62.663399 |
| Small Business | 54.5% | 24.8% |
| Mid-Market | 30.7% | 42.3% |
| Enterprise | 14.8% | 32.9% |
| Total page views | 209 | 5,066 |
| Total LLM citations | 0 | 70,090 |
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
- Insights
- Ease of Use
- Customization
- Options
- Data Collection
Similarweb
At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to Gen AI visibility, to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages.
- Ease of Use
- Insights
- Traffic Analysis
- Competitor Analysis
- Features
- Valuable Insights