G2 Vendor Directory

Matomo vs. Serpstat

A side-by-side comparison based on G2 review data.

MetricMatomo

by Matomo Analytics

Serpstat

by Serpstat

Overall rating4.24.6
Review count96466
Ease of use8.39.0
Ease of setup8.09.2
Quality of support8.09.5
Meets requirements8.79.2
NPS44.08602277.802198
Small Business54.5%80.5%
Mid-Market30.7%17.2%
Enterprise14.8%2.4%
Total page views209553
Total LLM citations010,046

Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

Pros

  • Insights
  • Ease of Use
  • Customization
  • Options
  • Data Collection

Serpstat

Serpstat, Search & AI Intelligence Platform. This is a vital tool for businesses seeking to achieve higher rankings and strengthen their online presence. The Serpstat toolbox contains over 50 powerful tools: - Recognize and assess key players in your market. - obtain top-tier, ranking-oriented content. - adopt industry best practices from frontrunners. - refine your paid campaigns. - generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text.

Pros

  • Powerful Features
  • Customizability
  • Rank Tracking
  • Reporting Features
  • Customer Support
  • User-Friendly