Matomo vs. Ahrefs
A side-by-side comparison based on G2 review data.
| Metric | Matomo | Ahrefs |
|---|---|---|
| Overall rating | 4.2 | 4.5 |
| Review count | 96 | 722 |
| Ease of use | 8.3 | 9.0 |
| Ease of setup | 8.0 | 9.2 |
| Quality of support | 8.0 | 8.6 |
| Meets requirements | 8.7 | 9.1 |
| NPS | 44.086022 | 72.525849 |
| Small Business | 54.5% | 63.8% |
| Mid-Market | 30.7% | 31.0% |
| Enterprise | 14.8% | 5.2% |
| Total page views | 209 | 3,411 |
| Total LLM citations | 0 | 87,962 |
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
- Insights
- Ease of Use
- Customization
- Options
- Data Collection
Ahrefs
Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share.
- Ease of Use
- Keyword Research
- Features
- SEO Optimization
- Backlink Analysis
- Competitor Analysis