G2 Vendor Directory

Maropost Marketing Cloud vs. SAP Engagement Cloud (formerly SAP Emarsys)

A side-by-side comparison based on G2 review data.

MetricMaropost Marketing Cloud

by Maropost, Inc

SAP Engagement Cloud (formerly SAP Emarsys)

by SAP

Overall rating4.44.2
Review count146666
Ease of use8.58.4
Ease of setup8.67.6
Quality of support9.18.6
Meets requirements8.88.5
NPS58.86524845.9375
Small Business68.3%24.1%
Mid-Market26.2%53.1%
Enterprise5.5%22.8%
Total page views3421,440
Total LLM citations4075,039

Maropost Marketing Cloud

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

Pros

  • Ease of Use
  • Segmentation Analysis
  • Segmentation
  • Features
  • Tagging System
  • Journey Creation

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Pros

  • Ease of Use
  • Automation
  • Features
  • Helpful
  • Personalization
  • Intuitive