G2 Vendor Directory

Maropost Marketing Cloud vs. Act-On

A side-by-side comparison based on G2 review data.

MetricMaropost Marketing Cloud

by Maropost, Inc

Act-On

by Act-On Software

Overall rating4.44.1
Review count1461,071
Ease of use8.58.3
Ease of setup8.68.0
Quality of support9.18.9
Meets requirements8.88.4
NPS58.86524841.456311
Small Business68.3%39.0%
Mid-Market26.2%49.4%
Enterprise5.5%11.6%
Total page views342974
Total LLM citations4074,432

Maropost Marketing Cloud

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

Pros

  • Ease of Use
  • Segmentation Analysis
  • Segmentation
  • Features
  • Tagging System
  • Journey Creation

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful