G2 Vendor Directory

Marketing Star vs. HubSpot Marketing Hub

A side-by-side comparison based on G2 review data.

MetricMarketing Star

by Resulticks

HubSpot Marketing Hub

by HubSpot

Overall rating4.74.4
Review count2316,006
Ease of use9.68.8
Ease of setup9.88.4
Quality of support9.88.9
Meets requirements9.78.7
NPS86.95652263.796606
Small Business42.9%52.1%
Mid-Market38.1%41.3%
Enterprise19.0%6.6%
Total page views30930,163
Total LLM citations237228,166

Marketing Star

Marketing Star is a multichannel marketing platform designed specifically for small and medium-sized businesses. It combines essential marketing channels including Email, SMS, WhatsApp, QR Codes, Web Forms, Landing Pages, and Social Media into a single platform, eliminating the need to manage multiple disconnected tools. Many marketing solutions are either too complex and costly for growing businesses or too limited to support long-term growth. Marketing Star bridges that gap by providing powerful multichannel marketing capabilities in an easy-to-use interface.

Pros

  • Ease of Use
  • Automation Efficiency
  • Intuitive
  • Helpful
  • User Analytics
  • Customer Support

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform.

Pros

  • Ease of Use
  • Email Marketing
  • Intuitive
  • Automation
  • Features
  • Marketing Automation