G2 Vendor Directory

Marketing Star vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricMarketing Star

by Resulticks

ActiveCampaign

by ActiveCampaign

Overall rating4.74.4
Review count2314,827
Ease of use9.68.5
Ease of setup9.88.3
Quality of support9.88.7
Meets requirements9.78.9
NPS86.95652263.188467
Small Business42.9%92.0%
Mid-Market38.1%7.1%
Enterprise19.0%0.9%
Total page views30912,380
Total LLM citations237171,147

Marketing Star

Marketing Star is a multichannel marketing platform designed specifically for small and medium-sized businesses. It combines essential marketing channels including Email, SMS, WhatsApp, QR Codes, Web Forms, Landing Pages, and Social Media into a single platform, eliminating the need to manage multiple disconnected tools. Many marketing solutions are either too complex and costly for growing businesses or too limited to support long-term growth. Marketing Star bridges that gap by providing powerful multichannel marketing capabilities in an easy-to-use interface.

Pros

  • Ease of Use
  • Automation Efficiency
  • Intuitive
  • Helpful
  • User Analytics
  • Customer Support

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing