Marigold Loyalty vs. SAP Engagement Cloud (formerly SAP Emarsys)

Establishing an emotional connection between your brand and customers is the height of marketing success. But achieving it requires a complex, dynamic orchestration of activities and behaviors between your brand and customers that drive engagement at every touchpoint. Marigold Loyalty technology and services deliver frictionless interactions that will transform your customers’ experiences, increase their visit frequency and spend, and drive the advanced loyalty your brand craves.

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.