G2 Vendor Directory

Marigold Loyalty vs. Joy Loyalty

A side-by-side comparison based on G2 review data.

MetricMarigold Loyalty

by Zeta Global

Joy Loyalty

by Joy

Overall rating4.64.8
Review count1276
Ease of use9.19.1
Ease of setup9.38.9
Quality of support9.69.9
Meets requirements9.59.2
NPS91.66666793.243243
Small Business41.7%93.3%
Mid-Market50.0%6.7%
Enterprise8.3%0.0%
Total page views116830
Total LLM citations2651,387

Marigold Loyalty

Establishing an emotional connection between your brand and customers is the height of marketing success. But achieving it requires a complex, dynamic orchestration of activities and behaviors between your brand and customers that drive engagement at every touchpoint. Marigold Loyalty technology and services deliver frictionless interactions that will transform your customers’ experiences, increase their visit frequency and spend, and drive the advanced loyalty your brand craves.

Pros

  • Customization
  • Personalization
  • Intuitive
  • Features

Joy Loyalty

Joy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages. Paid membership, VIP tiers, and a rule engine shape any program.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Setup Ease
  • Features
  • User Interface