G2 Vendor Directory

Mailjet vs. Omnisend

A side-by-side comparison based on G2 review data.

MetricMailjet

by Sinch

Omnisend

by Omnisend

Overall rating3.94.6
Review count1751,254
Ease of use8.79.2
Ease of setup8.39.2
Quality of support7.89.2
Meets requirements8.59.0
NPS41.71428673.019802
Small Business74.4%89.9%
Mid-Market17.7%9.1%
Enterprise7.9%0.9%
Total page views9223,366
Total LLM citations12,26123,890

Mailjet

With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletters and automations, while developers power high-volume transactional email via robust APIs and SMTP relay. Collaborative editing, templates, and approval flows keep teams fast and consistent; advanced segmentation, A/B testing, and analytics drive growth with every send. Built in Europe with privacy-first hosting options, Mailjet helps you reach the inbox at scale without compromising compliance.

Pros

  • Ease of Use
  • Automation AI
  • Easy Creation
  • Customer Support
  • Affordable
  • Email Marketing

Omnisend

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Email Marketing
  • Automation
  • Intuitive