G2 Vendor Directory

Mailgun vs. Omnisend

A side-by-side comparison based on G2 review data.

MetricMailgun

by Sinch

Omnisend

by Omnisend

Overall rating4.24.6
Review count3221,254
Ease of use8.99.2
Ease of setup8.99.2
Quality of support8.49.2
Meets requirements9.09.0
NPS58.41269873.019802
Small Business80.6%89.9%
Mid-Market14.6%9.1%
Enterprise4.8%0.9%
Total page views1,0113,366
Total LLM citations56,24523,890

Mailgun

150,000+ companies. 400 billion emails a year. 99.99% uptime — backed by SLA Mailgun is the full-stack email infrastructure platform developers and marketers trust to send, test, validate, and improve deliverability at scale. One platform covers the entire email lifecycle: preview and fix rendering issues before you send, clean your lists in real time, fire emails via API at any volume, and surface deliverability problems with AI before they cost you. SOC 2 Type I & II, HIPAA, GDPR, ISO 27001 certified. Trusted by Microsoft, Lyft, and American Express.

Pros

  • Ease of Use
  • Reliability
  • Deliverability
  • Features
  • API Quality
  • Accuracy

Omnisend

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Email Marketing
  • Automation
  • Intuitive