Magnite, for Buyers vs. Roku OneView (formerly Dataxu)
A side-by-side comparison based on G2 review data.
| Metric | Magnite, for Buyers | Roku OneView (formerly Dataxu) |
|---|---|---|
| Overall rating | 3.7 | 3.8 |
| Review count | 18 | 86 |
| Ease of use | 8.3 | 7.5 |
| Ease of setup | 8.3 | 7.4 |
| Quality of support | 8.3 | 8.6 |
| Meets requirements | 8.3 | 8.0 |
| NPS | 16.666667 | 8.235294 |
| Small Business | 11.1% | 31.8% |
| Mid-Market | 50.0% | 41.2% |
| Enterprise | 38.9% | 27.1% |
| Total page views | 104 | 152 |
| Total LLM citations | 119 | 712 |
Magnite, for Buyers
Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.