G2 Vendor Directory

Magnite, for Buyers vs. Roku OneView (formerly Dataxu)

A side-by-side comparison based on G2 review data.

MetricMagnite, for Buyers

by Magnite

Roku OneView (formerly Dataxu)

by Roku

Overall rating3.73.8
Review count1886
Ease of use8.37.5
Ease of setup8.37.4
Quality of support8.38.6
Meets requirements8.38.0
NPS16.6666678.235294
Small Business11.1%31.8%
Mid-Market50.0%41.2%
Enterprise38.9%27.1%
Total page views104152
Total LLM citations119712

Magnite, for Buyers

Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

Pros

    Roku OneView (formerly Dataxu)

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

    Pros