G2 Vendor Directory

MadKudu vs. Act-On

A side-by-side comparison based on G2 review data.

MetricMadKudu

by HG Insights

Act-On

by Act-On Software

Overall rating4.54.1
Review count461,071
Ease of use8.48.3
Ease of setup8.68.0
Quality of support9.48.9
Meets requirements9.08.4
NPS64.44444441.456311
Small Business15.2%39.0%
Mid-Market58.7%49.4%
Enterprise26.1%11.6%
Total page views323974
Total LLM citations9764,432

MadKudu

MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place.

Pros

  • Helpful
  • Prospecting
  • Lead Generation
  • Salesforce Integration
  • Data Accuracy
  • Insights Value

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful