M360 vs. Optimove (formely Kumulos)
A side-by-side comparison based on G2 review data.
| Metric | M360 | Optimove (formely Kumulos) |
|---|---|---|
| Overall rating | 4.7 | 4.8 |
| Review count | 23 | 30 |
| Ease of use | 9.1 | 8.5 |
| Ease of setup | 9.7 | 9.5 |
| Quality of support | 9.6 | 9.6 |
| Meets requirements | 9.5 | 9.2 |
| NPS | 90.909091 | 86.206897 |
| Small Business | 60.9% | 60.0% |
| Mid-Market | 30.4% | 26.7% |
| Enterprise | 8.7% | 13.3% |
| Total page views | 69 | 28 |
| Total LLM citations | 102 | 11 |
M360
M360 is an end-to-end marketing solution for shopping centers that streamlines multi-channel marketing execution, delivers personalized messages to shoppers at the most influential moments, and provides user-friendly reporting on KPIs that matter. With M360, shopping centers can build more complete shopper profiles, manage off-property and proximity-based text and email messaging, create automated messaging workflows, and view results in real time – all from a single platform.
Optimove (formely Kumulos)
With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more!