G2 Vendor Directory

Lumen by Talkwalker vs. Tailwind

A side-by-side comparison based on G2 review data.

MetricLumen by Talkwalker

by Hootsuite

Tailwind

by Tailwind

Overall rating4.34.3
Review count137142
Ease of use8.88.8
Ease of setup8.68.9
Quality of support9.48.8
Meets requirements8.68.9
NPS61.90476255.395683
Small Business39.3%91.5%
Mid-Market34.8%5.7%
Enterprise25.9%2.8%
Total page views800183
Total LLM citations7451,703

Lumen by Talkwalker

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes.

Pros

  • Customer Support
  • Customization
  • Trend Analysis
  • Feature Quantity
  • Multi-platform
  • Training

Tailwind

The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.

Pros

  • Scheduling Posts
  • Easy Creation
  • Ease of Use
  • Easy Posting
  • Post Scheduling
  • Automation Benefits