Lumen by Talkwalker vs. Sotrender

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes.

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid.