G2 Vendor Directory

Lumen by Talkwalker vs. Cloud Campaign

A side-by-side comparison based on G2 review data.

MetricLumen by Talkwalker

by Hootsuite

Cloud Campaign

by Cloud Campaign

Overall rating4.34.9
Review count137166
Ease of use8.89.6
Ease of setup8.69.6
Quality of support9.49.8
Meets requirements8.69.5
NPS61.90476293.292683
Small Business39.3%88.6%
Mid-Market34.8%10.2%
Enterprise25.9%1.2%
Total page views800405
Total LLM citations7454,032

Lumen by Talkwalker

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes.

Pros

  • Customer Support
  • Customization
  • Trend Analysis
  • Feature Quantity
  • Multi-platform
  • Training

Cloud Campaign

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount.

Pros

  • Ease of Use
  • Time-saving
  • Centralized Management
  • Helpful
  • Customer Service
  • Customer Support